Position yourself as a leader in your industry. Create a great keynote speech. Educate, influence and entertain your audience.
Keynotes are ideal to engage people with your ideas. And with you as a person.
When is a keynote challenging? (high-visibility or high-stake)
You are a chief economist, legal expert, academic, business school professor, consultant, director of R&D, innovator. Speaking in public is a cornerstone of content marketing strategy, whether you market yourself or your company. You have to adapt your talk to large and small audiences, publics with diverse interests and knowledge.
You want to :
You hope to gain awareness, generate leads and support for your business, extend you community, create ambassadors for your ideas.
What is at stake? Your credibility, your reputation and the contact opportunities leading to you next big project.
You will struggle answering these questions:
The choice is yours.
Prepare on your own
Procrastinate, then gather all material in PowerPoint or Word, then try to organise and cut, cut, cut. (Painful, isn't it?)
Read books on TED talks, rely on peer feedback (after all, you never got any negative feedback, did you?), watch videos of great presentations trying to find out what works, re-use what worked last time you were on stage, hope for supporting reactions in the audience, hope for any reaction at all, and maybe you'll find a great opening just as you step up to the stage.
Get a speaker's coach